Markup Calculator

Calculate selling price, profit amount, and profit margin from cost and markup percentage.

Last updated: 2026-03-06

Markup calculator

Enter your cost details

Enter the cost price and desired markup percentage to find the selling price.

Selling Price

Enter cost and markup percentage to calculate selling price.

Calculation History (0)

No calculations yet. Complete a calc No calculations yet. Complete a calc No calcu-list class="hidden space-y-3">

Example calculations

Tap an example to prefill the calculator with sample values.

50% Markup

$20 cost, 50% markup

A common retail markup on a $20 item.

Result: $30 selling price — $10 profit (33.3% margin)

100% Markup (Keystone)

$45 cost, 100% markup

Keystone pricing — doubling the cost — is standard in many retail sectors.

Result: $90 selling price — $45 profit (50.0% margin)

Low Markup Wholesale

$500 cost, 15% markup

A wholesale distributor with thin margins on high-volume items.

Result: $575 selling price — $75 profit (13.0% margin)

How markup pricing works

Markup is the amount added to the cost of a product to determine its selling price. It's expressed as a percentage of the cost.

Formula: Selling Price = Cost × (1 + Markup% / 100)

Common markup examples:

50% markup on a $10 item → $15 selling price ($5 profit)
100% markup on a $10 item → $20 selling price ($10 profit)
200% markup on a $10 item → $30 selling price ($20 profit)

Markup vs. Margin: They measure the same profit differently. A 100% markup equals a 50% profit margin. Retailers often use markup; financial analysts prefer margin.

The right markup depends on your industry, competition, and business model. Retail goods commonly use 50–100% markup, while luxury items may use 200%+ markup.

Markup calculator FAQs

Answers to common markup and pricing questions.

What is keystone markup?

Keystone markup is a 100% markup — doubling the wholesale cost to set the retail price. It's a common starting point in retail pricing, especially for clothing, accessories, and home goods.

How do I convert markup to margin?

Margin = Markup / (1 + Markup). For example, a 100% markup = 100/200 = 50% margin. A 50% markup = 50/150 = 33.3% margin. Margin is always lower than markup.

What markup should I use?

It depends on your industry and business model. Grocery: 5–25%. Clothing: 50–100%. Electronics: 20–50%. Luxury goods: 200%+. Consider your costs, competition, and target customers.

Is markup the same as profit margin?

No. Markup is profit as a percentage of cost; margin is profit as a percentage of selling price. A product with a $10 cost and $15 price has a 50% markup but a 33.3% margin.

Explore more calculators and tools to help you plan.

Profit Margin Calculator

Calculate profit margin, markup, and cost ratios from revenue and cost.

Percentage Calculator

Calculate percentages, increases, decreases, and ratios.

This page contains affiliate links. We may earn a commission at no cost to you.

QuickBooks — Accounting Software

Try QuickBooks free →

Embed this calculator

Copy the code below to embed this calculator on your website or blog. It's free — no API key needed.

Iframe embed code

<iframe
  src="https://calc.mintloop.dev/embed/finance/markup-calculator"
  width="100%"
  height="600"
  frameborder="0"
  title="Markup Calculator"
  loading="lazy">
</iframe>

Optional: auto-resize script

<script>
var CALC_HUB_ORIGIN = 'https://calc.mintloop.dev';
window.addEventListener('message', function(e) {
  if (e.origin !== CALC_HUB_ORIGIN) return;
  if (!e.data || e.data.type !== 'calc-hub-resize') return;
  var frames = document.querySelectorAll('iframe[src*="calc.mintloop.dev"]');
  frames.forEach(function(f) {
    if (f.contentWindow === e.source) {
      f.style.height = String(Math.max(0, Number(e.data.height) || 0)) + 'px';
    }
  });
});
</script>