Copywriter Pricing Calculator

Estimate project quotes, per-word pricing, and monthly retainers for copywriting work from your income target, niche, and delivery speed.

Last updated: 2026-03-20

Copywriter pricing calculator

Enter your values

Turn your income target, billable capacity, project size, and niche into a recommended copywriting quote.

Recommended project quote

Enter your income goal, capacity, and project scope to estimate a sustainable copywriting quote.

Calculation History(0)

No calculations yet. Complete a calculation to see it here.

Example calculations

Tap an example to prefill the calculator with sample values.

SaaS landing page

1,500 words with a premium B2B niche

A specialized conversion page where the niche carries more pricing leverage than the raw word count alone.

Result: Mid-market project pricing with a healthy hourly floor

Technical case study

2,200 words with technical complexity and rush delivery

High-research assignments need both specialty pricing and a clear premium for compressed timelines.

Result: Premium quote lane with a visible rush premium

E-commerce PDP refresh

800 words with a smaller scope and faster cycle time

Useful for checking whether smaller assignments still support the annual income target you want.

Result: A leaner quote that still protects the hourly floor

How the copywriting quote is built

The calculator starts with your annual income target and overhead, then spreads that across your realistic billable capacity. That creates an hourly floor rate instead of a guessed project price.

It then adjusts the rate for niche complexity and turnaround so a rushed technical case study does not get priced like a generalist blog post. The project quote and per-word rate are outputs of that floor, not the starting point.

Copywriter pricing FAQs

Quick guidance on quote structure, niche premiums, and what the estimate is trying to protect.

Should copywriters charge by the word or by the project?

Project pricing is usually the better anchor because strategy, revisions, research, and conversion impact matter more than raw word count. Per-word pricing is still useful as a quick sanity check against your quote.

Why does niche change the quote so much?

Higher-stakes niches like SaaS, technical, or regulated industries usually need more research, clearer positioning, and stronger domain knowledge. That extra complexity is why niche premiums are common.

Does this include taxes?

Not directly. The calculator helps you back into a sustainable pre-tax rate floor from your income and overhead assumptions. If you want more buffer, raise the annual income goal or reduce billable-hour assumptions.

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Use these nearby finance and creative calculators to pressure-test your freelance pricing model.

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Disclaimer

This calculator provides pricing guidance for planning purposes only. Actual copywriting quotes vary with scope clarity, client size, revision policy, licensing, and your portfolio strength.

Results do not constitute tax, legal, or business advice. Review your contract terms and pricing structure before using any quote with a client.