Measure how demand responded to a price move and whether the revenue outcome actually improved.
Elasticity
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Enter the old and new price plus demand to estimate elasticity and revenue impact.
Tap an example to prefill the calculator with sample values.
Price increase with demand drop
$20 to $24 while units fall from 1,000 to 820
A classic elasticity check where the business wants to know whether a higher price actually improves revenue.
Result: Demand is slightly elastic, so the higher price reduces modeled revenue instead of lifting it.
Inelastic essentials case
Moderate price lift with a smaller unit loss
Useful for categories where customers are slower to change buying behavior after a price move.
Result: When demand is inelastic, revenue can still rise even after units soften.
Discounting test
Cheaper price with stronger demand response
A downside test for promotions that might lift unit volume more than enough to offset the lower price.
Result: Elastic categories can justify price cuts only if the unit response is strong enough.