Work backward from a revenue target into the paid-traffic budget, click volume, and impression volume you need.
Required Monthly Spend
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Enter a revenue goal, order value, conversion rate, CPC, and CTR to estimate the paid budget needed to support that target.
Tap an example to prefill the calculator with sample values.
Search-led ecommerce
$25k revenue target at $85 AOV
A straightforward planning case for a store using paid search and a reasonable mid-funnel conversion rate.
Result: The budget lands in the low five figures only if conversion is healthy enough to support the CPC.
Meta offer test
$40k target with a $62 cart value
Useful when lower AOV forces you to win on cheaper clicks and a stronger conversion page.
Result: The channel can still work, but the impression volume climbs quickly when AOV stays modest.